ROI in Action Casebook

By Patricia Pulliam Phillips, Ph.D. & Jack J. Phillips, Ph.D.

This ROI In Action Casebook contains dozens of case studies that explore measuring ROI in a variety of projects and programmes, including effective meeting skills for a telecommunications equipment manufacturer, business coaching at a global hotel chain, a career-development initiative at a global computer company, coaching for new-hire employee retention at a global media company, operational and quality training at a plastics manufacturing company, a professional development day at a technical college, information technology sales training in a nonprofit organisation, the effectiveness of an electronic documentation tool, a performance improvement training programme at a healthcare organisation, negotiations skills training for a mortgage company and many others.